| THE
BOURBON MALL
Mark Azlin
The Bourbon Mall
105 Dean Road
Leland, MS 38756
(662) 686-4389
The Bourbon Mall experienced a fire in October 2009. Information on reopening is not available at this time.
My dad used to buy [hot tamales] from a little
black lady there in town and bring them home on the weekends sometimes.
Etta's Hot Tamales. Etta is not around anymore [but] she was in
Leland….And I remember going to this old house, and she would
slide open a window in the house and serve you out of a little window
they’d cut in the wall. – Mark Azlin
The Bourbon Mall has catered to the citizens of Washington
County for decades. It’s been a general store since the 1920’s.
Mark Azlin bought the place in 1998 and turned it into a restaurant.
Surrounded by cotton fields, it is a remote destination. Offering
a porterhouses and live Blues in amid pleasantly ramshackle surroundings,
The Bourbon Mall is a favorite haunt for many. But it’s the
hot tamales the really set the place apart. Mark put hot tamales
on the menu as a nod to his Delta roots. As a kid he remembers his
father buying hot tamales from Miss Etta, up the road in Leland.
But an experiment in the Bourbon Mall’s kitchen led to hot
tamales landing in the fryer. Mark claims that The Bourbon Mall
put fried tamales on the Delta map. He serves them with a side of
ranch dressing for dipping, and the affable bartender will hand
you a roll of Tums for dessert.
Listen
to this 2-minute audio
clip of Mark Azlin talking about how his Latino employees helped
perfect his tamale recipe. [Windows Media Player required. Go here
to download the player for free.]
---
What follows is a portion of the original interview
that has been edited for length. To download the entire transcript
in PDF form, please click here.
Subject: Mark Azlin, owner, The Bourbon
Mall-Bourbon, MS
Date: June 29, 2005
Location: Mr. Azlin’s office, The Bourbon
Mall
Interviewer: Amy Evans
---
Amy Evans: This is Amy Evans on Wednesday,
June 29, 2005, and I'm at the Bourbon Mall with owner, Mark Azlin.
Would you mind, Mark, saying your name and also your birth date
for the record, if you don't mind?
Mark
Azlin: Okay, my name is Mark Azlin, A-z-l-i-n. And my birth date
is December fifteenth [nineteen] seventy-one.
So you can tell me a little bit about the
history of the Bourbon Mall?
Well it was originally an old store built in the late
1920s and--and it was operated as an old store all the way up to
the 1990s, and it was closed down. And a gentleman opened it back
up and was using it as--as a store and also selling lunches when
I bought the place in [nineteen] ninety-eight. I bought it with
the plans of turning it into a restaurant.
Now when you say store, do you mean like commissary
or general store or--?
Just--just like a general store for the area…It
was [called] the Bourbon Mall when I bought it.
---
Are you from this area?
I'm from Leland--seven, eight miles away.
Okay, so you grew up in the Delta. Did you
grow up eating hot tamales?
Yes, uh-huh…My dad used to buy them from a little
black lady there in town and--and bring them home on the weekends
sometimes--Etta's Hot Tamales. Etta is not around anymore; she was
in Leland.
[I]f you could talk about your memories of
eating them as a kid, what was it about them that you remember?
Was there kind of a mystique to them or was it an every day kind
of--?
Well, no. No, I can--it's kind of funny that you say
this and all but--but the old wives tale--and this is what I remember
about eating tamales as a kid. I'm being honest here. You asked
and I'm answering honestly. [Laughs] My dad used to bring them in
from this little black lady who had a house there in Leland and--and
he used to laugh every time he brought them and said we're going
to eat some more of the neighborhood cats tonight. And it's kind
of a little folktale--is--is tamales are made out of your local
cats. And--but that--believe it or not, that's what I remember as
a kid.
You're the third person today who has shared
that same Delta myth.
Really? [Laughs] Yeah, but I mean, that's what I remember
as a kid. But my tamales are all beef, no cats. [Laughs]
Well how is it that you got interested in
the restaurant business and serving hot tamales?
Well the restaurant business is something I've always
wanted to do and--and I try to keep as many of the Southern local
foods that--that--that are known in the South. Fried green tomatoes--you
know, you go to a lot of restaurants, but they look at you and think
you're crazy if you ordered fried green tomatoes, but--fried pickles
is another one--something different. Well in the South, if it's
fried it's better, you know that. And so that's why we--we fry the
tamale. And far as I know, we are the first ones to ever fry a hot
tamale and sell it, you know, as far as--I've had several that copy
me, but I don't think any--I don't know of anybody that's still
doing it. And so we are the--the home of the fried hot tamale.
Was it something that just happened on a whim
in the kitchen one day? You just thought you'd try it?
Yeah, actually it did. One of my cooks was in the--my
brother-in-law came in one day and he mentioned something, “I
wonder what one of those things would taste like fried.” And
one of my cooks said, “We'll find out.” And he fried
it, and the guy loved it, and he kept coming back every week and
tell him to fry him some more--fry him some more. He would tell
his friends about them, and he kept telling his friends about them.
And then I got to the point where people would come in all the time
asking for them. And I said, “We'll go--we'll go ahead and
put them on the menu.”
When you knew you wanted to serve hot tamales,
is it a recipe that you developed on your own or you got from somewhere,
or how did that work?
Actually, I experimented--I talked to several people
that didn't mind sharing a few things with me, and I started the
process there. And then I've got a several Mexican people that work
for me and--and they've added a twist to it. They showed me how
they make them; it's completely different but I--I've kind of--I'm
using some of their spices and some of their things to where I--I
think I've got it perfected, but you can always change it. You know,
[in] cooking you're always changing. I mean--I mean I like to change
it; I don't like the same thing over and over. But I feel like I
got a pretty good product, anyway.
Can you speak a little bit to how your Latino
employees have--how--how what they make as a hot tamale is different
from what is in the Delta?
Well in Mexico they have these--these peppers they
use that are--that--that's a little different than what your--your
local people are going to make of them. They have that--they have
their own seasonings that they use in Mexico that--you can buy them
now in grocery stores. You have sections in grocery stores now that
you go in and get a lot of these seasonings that you normally wouldn't
find. And--and just--they have their--I don't want to go into too
much detail, but they have a way of doing things, and also they--everything
is hand-done in Mexico. They--they like to--everything is just hand-done,
and they're quick, efficient, and--and roll them out.
Do you have an idea if their tamales they
make at home are pork tamales, because generally they--?
Well they do make a pork tamale, but I--I don't make
a pork tamale. I've tried theirs; they made them for me in the kitchen
and--but I just--it's just not something that--people here are just
used to beef tamales and I just--I just don't think that they would
go over with--with my clientele just 'cause it's--everybody used
to eating--you know, I like trying something different, and I have
tried it but I just--it's so completely different, I just--I don't
know.
---
Do y'all have here an extruder or a machine
that you use for the tamales?
We have a little--let's see it's not a machine; it's
a little press[.]
Okay. And do you make them every day or is
there a schedule that you keep?
No, yeah, we--we--I like to make them the beginning
of--of each week and I'll take them, and I'll freeze them. And as
I need them, I'll take them out and cook them. And that's one key
to the fried hot tamales I'll tell you, is to keep the tamale from--from
breaking apart, you've got to cook the tamale from a frozen state.
Batter at a frozen state and batter--and then--and then I will fry
it, which I use a beer batter--it's a batter for the tamales--and
flour and fry them. And the beer batter consists of eggs, beer,
flour--simple.
---
[H]ow many tamales, if I may ask, do you think
you serve during the course of the week? Is that a big part of your
business, or is it something that's just kind of on the side?
Steaks are my big thing. Steak is my biggest thing.
I sell…more of that and beer than anything else.
Do
many regulars come in for the hot tamales, or is that something
that more people hear about and come--?
I have--I don't know--I don't know of anybody coming
just for that. I mean, I think the steaks are my big thing.
---
[Y]ou know, you were talking about growing
up in the Delta and having hot tamales and getting them from this--this
black woman in town, do you have any idea or hypothesis about how
the hot tamales came to the Delta?
No idea--no idea, not a clue.
---
Well can I ask you again for the record if
they sold tamales here at this store before?
To my knowledge a tamale was never sold at the Bourbon
Mall. Now not saying it wasn't; to my knowledge, I never saw a tamale
sold here.
---
Well growing up in Leland, did you grow up
eating at Doe's [Eat Place in Greenville, Mississippi]?
No, I didn't. Mainly because I had three brothers,
and I don't know just--we were just a real conservative family.
We just--parents never really went out much to eat. We cooked a
lot--my mother cooked at home all the time.
Did your mother ever make tamales by chance?
No, she cooked a lot of foods, but she didn't make
tamales.
Do you have an idea if your parents had tamales
growing up or if they--if they remember eating them?
Well I know my dad has eaten a bunch of Etta's hot
tamales. That was kind of a tradition for years, just going there
and getting them. Outside of that, I never really heard him talk
about it.
Can you describe what Etta's were like?
They were good, but it's--it's--like I said, I was
a little kid when I was eating them, but I just remember them being
spicy. And I remember going to this old house, and she would slide
open a window in the house and serve you out of a little window
they’d cut in the wall. [Laughs] So it was kind of different.
I can't knock her place; look--look at the Bourbon Mall, a tin building
out in the middle of a cotton field.
Were her tamales wrapped in shucks or parchment
paper?
They were--they were [in shucks].
Is that something important to you to--when
you had them here to keep making them in shucks and keep that kind
of--?
Yeah, I like it because it just--to me it just goes
with the Delta. I don't know, just sitting out in the middle of
a cornfield, you might as well have the corn shucks to wrap around
your tamales.
---
Well are there other places in the Delta--in
or around Leland or Greenville or Bourbon that sell tamales that
you like to eat or sample?
To be honest with you, I don't go out and buy tamales
anymore. If I want some, I just get them from here and take them
home and--and cook them. I--I can't remember, since I've had this
place, going out to somewhere else and--and buying tamales. Other
than I have tried out competitor’s tamales when I've gone
out to eat before, and--and I put ours up against everybody's.
How would you say yours differ from everybody
else's?
Well--how they're different? I don't try to be different;
I just try to be consistent. I want to consistently cook them the
same way where they taste the same every time. You go some places
and they might not taste the same every time. So I try to strive
at having a--a tamale consistently cooked the same way every time.
And when people eat them, a lot of people eat them with crackers
and hot sauce and all that. Have you seen anything unusual that
people do with the hot tamales?
I'll tell you what my wife likes to do…And I--and it is pretty
good. She'll take the tamales out of the shucks, about a half a
dozen tamales out of the shucks, put them on a plate, take some
cheese, usually like a blend, like Monterey Jack and Cheddar blend,
sprinkle cheese and puts it all over top of it, and she'll take--she'll
put it in the microwave and melt the cheese on it and all, and then
she'll take sour cream and dump it on top of it and--and it is good.
It's great.
Well is there something that you want to leave
with the people about the Mississippi Delta hot tamales, a tradition
or what you're doing here or what you plan to leave as your mark?
I just want to--you know, I'm happy to--to say that
we're--as far as I know we're the home of the fried hot tamale and
no one else--I mean it originated right here in Bourbon, Mississippi.
I mean that's--I think that's my mark on the tamale world is that
we're the home of the fried hot tamale. And that's--I mean, I'm
just--I'm happy to say that we have accomplished that. [Laughs]
---
To download the entire transcript in PDF form, please
click here.
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